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Sentence Fragments: When to Break the Rules

Sentence Fragments: When to Break the Rules

Catchy, succinct and attention grabbing, sentence fragments are everywhere in advertising. Take, for instance: “Because you’re worth it”, “The beer of kings”, or “Finger lickin’ good”. They also litter our speech. A sullen teen, limiting himself to as few words as possible might grunt to his mother: “Going out”. And while she might shout “I’m…